Artwork
iconShare
 
Manage episode 490823258 series 3654777
Content provided by Michelle Garrett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Garrett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Burnout in the PR and social media marketing fields is rampant.
Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow.
Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.
It’s no wonder, because, more than almost any other group of workers, we’re under pressure to stay in touch with our audiences, even during the most challenging circumstances. We’re so consumed with worrying about what our audiences need, we may have forgotten about taking care of ourselves.
So what can we do about it?
My guest, Breanne A. Mertz, DBA, Assistant Professor of Marketing at the University of Tampa, and I talk about burnout and how practitioners and their employers can address it.
Mertz has extensively researched social media marketer burnout and shares insight on how her findings apply to those working in PR, comms, and social media.

  continue reading

12 episodes