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How to Leverage Brand Authority in Your PR Strategy
PR Explored: The Podcast for Public Relations and Communications Pros
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In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes guest Amanda Milligan to discuss brand authority and its critical role in public relations and marketing.
Amanda shares her background in content, SEO, and brand strategy, emphasizing the importance of holistic marketing efforts.
They delve into how brand authority is measured, identify practical steps to assess it through tools like Reddit, LLMs, and social media, and discuss the intricate relationship between owned and earned media.
The episode also addresses the evolving landscape of SEO and the importance of maintaining continuous engagement to build long-term brand trust and authority.
00:00 Welcome to PR Explored
00:28 Meet Amanda Milligan
01:38 Amanda’s Professional Journey
02:49 The Importance of Brand Authority
03:29 Challenges in Marketing and PR
04:30 Speaking Engagements and Networking
06:37 Brand Authority Club and Community Building
23:15 Defining Brand Authority
26:19 Brand Authority in PR and Communications
30:20 Why Companies Overlook Brand Authority
32:45 Introduction to Reddit Search Tool
33:22 Trust Issues in Online Platforms
35:01 Google’s Shift Towards Reddit
37:20 Using LLMs for Brand Analysis
40:18 Importance of Third-Party Signals
43:28 Tracking Mentions and Backlinks
53:48 Social Media and Content Value
58:32 Owned vs. Earned Media
01:02:41 Final Thoughts and Wrap-Up
Show notes:
Brand Authority Club: https://www.brandauthority.club/
Amanda Milligan on LinkedIn: https://www.linkedin.com/in/amandamilligan/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
25 episodes
