Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Telling Stories That Stand Out
PR Explored: The Podcast for Public Relations and Communications Pros
Manage episode 516337498 series 3654777
Content provided by Michelle Garrett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Garrett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience.
Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling.
They also highlight the challenges of effectively pitching to journalists, the decline of independent journalism, and the need for PR professionals to support quality journalism.
Key takeaways include the necessity of thorough research, avoiding overused phrases in press releases, fostering transparency, and the evolving relationship between paid and earned media.
00:00 Introduction and Welcome
00:23 Guest Introduction: Lou Covey
01:52 Lou Covey’s Career Journey
05:29 The Evolution of PR
08:43 Challenges in Modern PR
11:55 The Importance of Human-Created Content
15:15 Words That Kill Trust in PR
25:15 The Disconnect Between PR and Clients
31:38 The Ego Exercise
32:13 Storytelling Principles for PR Pros
33:13 The Importance of Context in Storytelling
34:33 Finding the Right Person for Thought Leadership
35:38 Challenges with the C-Suite
40:05 Crafting Effective Pitches
41:13 The Role of Statistics in PR
43:59 Avoiding Common PR Mistakes
54:53 The Decline of Journalism
56:34 Supporting Independent Media
58:46 Conclusion and Final Thoughts
Show notes:
Link to Cyberprotection Magazine (Lou is the editor):
www.cyberprotection-magazine.com
Lou’s podcast Crucial Tech: https://podcasts.apple.com/us/podcast/crucial-tech/id1455648744
Lou Covey on LinkedIn: https://www.linkedin.com/in/loucovey/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
23 episodes
