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Unlocking the Synergy Between PR and Social Media
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PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two.
Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts?
My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.
We also discuss the 2025 social media trends Karen is watching.
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