Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 397448597 series 3517738
Content provided by HatchMark Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HatchMark Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?
Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.
Chapters
1. 9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout (00:00:00)
2. Media Ad Buying and Targeting Techniques (00:00:03)
3. Demystifying Digital Marketing With Transparency (00:07:05)
4. The Power of Omni Channel Marketing (00:15:37)
5. Google's Advertising Tactics (00:23:55)
6. Geo-Fencing, Pre-Roll Video, and Streaming (00:30:24)
7. Streaming Audio and Advertising Budget Overview (00:43:07)
8. Promoting Open House and Podcast Reviews (00:55:10)
44 episodes
