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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What do a lot of brands get wrong?
They build for themselves, not for their audience.
In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.
We break down:
✅ How to identify your actual audience
✅ What goes into a strong brand persona
✅ Why the best brands are built on insight, not instinct
✅ And how branding for your audience drives real ROI
If you want your brand to connect, convert, and grow, tune into this latest episode for some amazing tips and insights.
Chapters
1. Meet Sumi and today’s focus (00:00:00)
2. Personal taste vs real audience needs (00:00:48)
3. Research as the brand foundation (00:03:05)
4. Instant Financial: evolving with data (00:05:01)
5. Common pitfalls in audience personas (00:07:06)
6. Turning insights into visuals and voice (00:09:08)
7. Spotify Wrapped: personalization as moat (00:11:18)
8. Right message, right platform (00:13:24)
9. Balancing data, values, and instinct (00:15:07)
10. Practical first steps to recalibrate (00:17:18)
11. Takeaways and closing (00:20:00)
49 episodes
