Most of the financial planning industry is so focused on Assets Under Management, those words describe both the size of a firm and how much clients pay for advice. With the AUM model being so prevalent, why would you switch to a different way to charge—and, more importantly, a different way to practice? Our guest, Steve Swicegood, CFP®, shares his professional journey from the insurance business to comprehensive Financial Life Planning—a journey he took because his clients wanted more of his unbiased advice. To learn more about the ACP, please visit www.ACPlanners.org. To learn more about Steve Swicegood, please visit https://www.ConsciousMoney.com.