This week on the Pretty Powerful Podcast, I’m joined by the inspiring Amy Vale, Founder of For the Cubs—a company providing quality essentials for young children while bringing comfort and belonging to kids in foster care. ❤️

After undergoing foster care training, Amy realized there was a missing piece in the market—and in children’s hearts. She created Percy, a weighted plush bear named after her late grandfather, designed to offer the soothing comfort that every child deserves.

Did you know that people need 8–12 hugs a day for emotional well-being?
We ALL crave connection, acceptance, and a place to belong—especially children in foster care, who are often navigating tremendous change and uncertainty.

In a world where human connection has suffered since COVID, Amy’s mission reminds us that small acts of comfort can make a profound difference.

Tune in to hear Amy’s incredible journey, the story behind Percy, and how she’s making the world a softer, safer place for our youngest hearts. We discuss the foster care system, and our experiences with a broken process.

#PrettyPowerfulPodcast #ForTheCubs #FosterCareAwareness #PercyTheBear #ComfortAndBelonging #EmotionalWellbeing #WomenInBusiness #ImpactfulEntrepreneurship #ChildrensWellness #HumanConnection