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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.
The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.
Chapters:
- 00:00 - Intro
- 02:14 - Jari Bolander's Unique Journey
- 07:15 - Transitioning to Marketing and Storytelling
- 09:13 - Understanding Decision Counsel and Subscriber
- 14:00 - Challenges in the Broadband Service Provider Industry
- 22:09 - The Importance of Differentiation in Marketing
- 29:55 - Cutting Through the Noise of Digital Advertising
- 38:32 - The Importance of Partnerships in the Broadband Industry
- 44:06 - Understanding Marketing Standards and Best Practices
- 49:44 - Get in Touch with Jarie
Get in Touch with Jarie:
Mentions:
44 episodes
