How do you keep pace with rising PCB complexity while ensuring scalability and innovation?

What you’ll learn…

(00:40) David Haboud’s career journey and what drew him to Siemens

(02:50) Aligning personal vision with Siemens mission of digital transformation and sustainability

(04:50) The role of a technical audience manager in amplifying customer voices

(07:00) Why integrated ecosystems outperform siloed toolchains

(08:40) Today’s biggest challenges in PCB design: complexity, time-to-market, and supply chain volatility

(10:50) What is the true cost of the decisions you make and how they impact downstream?

(13:10) Hidden costs in component libraries and the case for smarter automation

(15:31) How automation has always been part of EDA—and what’s next

(18:40) Scalability of Xpedition Standard and what it means for engineers and SMBs

(23:30) The future of PCB design: AI integration, sustainability, and smarter business-driven design

More about the episode…

In this episode of the Printed Circuit Podcast, host Steph Chavez welcomes Siemens newest co-host, David Haboud, Senior Technical Audience Manager at Siemens EDA. With over a decade of experience spanning embedded software and hardware product marketing, David shares how his career has been shaped by bridging gaps between domains and amplifying the user’s voice in product development.

Together, Steph and David explore how Siemens fully integrated digital thread transforms the way products move from concept to manufacturing—eliminating translation errors, reducing wasted time, and enabling true digital twins. They discuss the hidden costs of component selection, how scalability in solutions like Xpedition Standard empowers both startups and enterprises, and why automation and AI are key to unlocking engineers’ full potential.

The conversation also dives into the challenges facing modern PCB designers: supply chain volatility, increasing design complexity, and time-to-market pressure. Steph and David emphasize the importance of training the next generation of engineers, academia collaboration, and adopting scalable ecosystems that grow with business needs.

This episode is ideal for PCB designers, electrical engineers, design managers, SMBs, and enterprises who want to harness scalability, digital transformation, and smarter automation in their workflows.

Connect with Steph Chavez:

• LinkedIn

• Website

Connect with David Haboud

• LinkedIn

• Website