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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How to Find Your Small Business's Niche with Todd Howard
The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out.
Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, offering a profound understanding of niche discovery.
This knowledge empowers you to not only create a service or product that competes but one that unmistakably dominates.
We explore the transformative power of customer experience when tailored to a niche, transforming consumer transactions into enthusiastic advocacy.
So, if you're spinning your wheels in broad market strategies and seeing less than stellar results, it's time for a pivot.
Tune into our latest episode with Todd, and let's get excited about the specificity that'll not only light up your business journey but also spark the joy of those you're meant to serve.
Specifically, this episode highlights the following themes:
- Niche specialization as a pathway to business prosperity
- The importance of aligning business strategy with personal values and health
- A comprehensive framework for determining a business's niche
Other Mentioned Links & Resources
Learn more about Grow a Niche Business:
https://growanichebusiness.com
Connect with Todd Howard:
[email protected]
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn more about flywheel marketing:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. About Todd Howard (00:01:17)
3. Finding niche brings joy, success in business (00:03:32)
4. Generosity and sharing as a business philosophy (00:11:21)
5. Business success comes from finding your niche (00:15:53)
6. Narrowing focus attracts audience and success (00:26:36)
7. Customer will pay for justified, superior products (00:28:54)
8. Create unique coaching offers, stand out (00:30:35)
9. Find unique approach before choosing a market (00:36:05)
10. Leader's role is to envision and empower (00:41:47)
11. Connect with Todd Howard (00:47:33)
180 episodes
