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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you tracking and measuring the results of your small business's marketing efforts?
If not, you're missing out on valuable insights that can drive your business growth.
With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine.
From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts.
I also share insights on lead conversion rates, return on advertising spend, website analytics, email marketing metrics, and more.
So, tune in and enrich yourself with the insights that have the potential to make a significant impact on the trajectory of your small business.
Specifically, this episode highlights the following themes:
- Revenue and profitability metrics
- Customer acquisition cost and customer lifetime value
- Growth and marketing metrics
Other Mentioned Links & Resources
Track income, expenses, and stay ready for taxes:
https://refer.quickbooks.ca/s/krice
Transform your marketing with a fractional chief marketing officer:
https://treefrogmarketing.com/fractional-chief-marketing-officer-services
Learn more about flywheel marketing method:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. Net revenue is total earnings after expenses (00:03:29)
3. Customer acquisition cost varies greatly among businesses (00:07:35)
4. Clients invest in services, track lead conversion (00:12:02)
5. Track important marketing metrics on a tool-by-tool basis (00:15:59)
6. Monitor bounce rate and popular pages (00:16:52)
7. Assess marketing efforts, record numbers, compare benchmarks (00:22:48)
8. Visit treefrogmarketing.com for marketing and CMO services (00:26:46)
180 episodes
