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Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility.

In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.

Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine.

Specifically, this episode highlights the following themes:

  • The impact of the Google antitrust trial on small businesses
  • How to optimize for different search engines beyond Google
  • Tips for creating quality content that ranks well everywhere

Other Mentioned Links & Resources

Episode 083: The First Step in Marketing: Writing Your Marketing Guiding Statements
https://treefrogmarketing.com/first-step-marketing

Read Building a StoryBrand by Donald Miller:
https://amzn.to/3MDUUqW

Learn how to submit your sitemap to search engines:
https://yoast.com/help/submit-sitemap-search-engines

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

  continue reading

Chapters

1. Introduction (00:00:00)

2. Google antitrust trial overview (00:01:00)

3. Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) (00:05:05)

4. Strategic keywords improve SEO rankings and visibility (00:09:47)

5. Submit sitemap to multiple search engines (00:12:25)

6. Access flywheel marketing guide for small businesses' growth (00:15:12)

180 episodes