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Is your small business missing out on the immense potential of social media advertising?
In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales.
I'm excited to welcome back Angel Tobey, the content director at Treefrog Marketing, to delve into the world of social media ads.
We discuss why small businesses should invest in social media ads, share thoughts on what kinds of ads small businesses should run, and dive into advice and steps for small businesses wanting to get started with social media ads.
Angel really lays it all out, making this potentially intimidating topic feel approachable and totally doable. You'll leave feeling empowered to take your social media game to the next level. That's a promise!
Specifically, this episode highlights the following themes:
- Why small businesses should invest in social media ads
- What kinds of ads small businesses should run
- Importance of tracking ad analytics and results
Other Mentioned Links & Resources
Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia
https://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing/
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Episode 119: A Simple Social Media Strategy for Small Businesses
https://www.treefrogmarketing.com/simple-social-media-strategy-small-businesses
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. About Angel Tobey (00:02:38)
3. Social media ads allow highly targeted advertising (00:06:10)
4. Social media strategy: promoting content at stages (00:09:20)
5. Use decision-based ads to drive sales (00:11:56)
6. Focus on platforms your ideal clients use (00:16:16)
7. Social media advertising options are constantly evolving (00:17:15)
8. Outsourcing social media ads saves time, money (00:22:50)
9. Paid ads result in significant engagement increase (00:25:50)
10. Marketing podcast seeks audience engagement and growth (00:27:39)
180 episodes
