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Chris Compston: Making the Product Shift: From Project Thinking to Organizational Capabilities - Productized 2025 TalkInTen

Product Agility

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Product Agility — Live from Productized, Lisbon
We're thrilled to record at the excellent Productized conference in Lisbon, Portugal - a world-class gathering that consistently brings together the sharpest product minds. We’re honoured to partner with Productized for this series and grateful to our sponsor, Bobcats Coding, for making these Lisbon conversations possible.
In this Talk-in-Ten episode, we sit down with Chris Compston to unpack the real work behind shifting from a project mindset to a product operating model, and why organisational capabilities are the muscle every product org needs to build and sustain.
Key topics discussed

  • Why the shift from project to product often stalls
  • The 16 organisational capabilities that matter for product orgs
  • Principles: strategic alignment, value-driven work, outcome focus, and financial accountability
  • Practical signs a team is capable (or not) of scaling ideas
  • How to link product work to business impact - make, save, acquire, engage, protect

Guest bio:

Chris Compston — Product leader and speaker focused on helping organisations shift from project to product operating models. Chris works with executive teams to define the capabilities required to be outcome-driven, strategically aligned, value-focused and financially accountable. His talks distil decades of experience into practical frameworks teams can use to change behaviour and sustain product practices.

Ryan Lane — CTO at Bobcats Coding, supporting this Lisbon series. Bobcats Coding is a Budapest and Lisbon-based digital product studio that specialises in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.
Thanks to our sponsor — Thank you to Bobcats Coding for supporting this Productized Lisbon series and helping us bring these conversations to life.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard

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Product Agility Podcast

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Chapters

1. Chris Compston: Making the Product Shift: From Project Thinking to Organizational Capabilities - Productized 2025 TalkInTen (00:00:00)

2. Make the Product Shift: What moving from projects to a product operating model really means: Overview of the talk’s core thesis (00:02:15)

3. Organisational Capabilities: The 16 capabilities and why capability beats buzzwords: How to think about org-level skills versus individual competencies (00:02:59)

4. Business Impact: Linking product work to making, saving, acquiring, engaging, or protecting value: Practical framing for outcomes and finance (00:06:45)

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