There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship. In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis.

Chapters:

(00:00) Intro

(01:39) What is Proof Analytics?

(03:14) Proof Analytics products

(05:52) How does these models come to play?

(11:04) The thin line between accurate data and semi-accurate data

(13:34) Model overfitting

(19:05) Ideal customer profile

(24:55) The Background

(33:43) Sales and Marketing in B2B

(44:04) Lightning round

Guest Contact Info:

⁠⁠⁠Website⁠⁠⁠

⁠⁠linkedin.com/markstouse

Sponsor:

This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠.

Get in touch with Mosheh:

⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected] ⁠⁠⁠⁠⁠⁠www.pmfpod.com