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Dan Balcauski, founder and principal consultant at Product Tranquility, joins to discuss The Secret to Unlocking Value: How to Maximize Your Product's Price.
We discuss:

  • Three types of value drivers
  • How to know what our customers value
  • How to measure pricing effectiveness
  • How companies find their value metric
  • The connection between customer segmentation and pricing
  • And more!

Learn more at ProductVoices.com.

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102 episodes