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IMEX Latest Industry Report: What are the trends we can’t ignore?
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Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.
What you’ll learn:
- The current challenges facing the events industry, particularly in measuring and communicating true impact
- Why we need to shift from traditional ROI metrics to return on relationships (ROR)
- Practical steps for creating more inclusive and personalized event experiences
- Using innovative approaches like sentiment analysis to measure attendee experiences
- Why, in a world of AI, events are more important than ever
Carina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.
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Guest LinkedIn: https://www.linkedin.com/in/carina-bauer17/
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
For additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey
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