Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 490871312 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan.
In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page in under 15 minutes using AI.
Key Highlights:
- 01:03: The Value Ladder Framework overview
- 02:06: Identifying your value metric
- 03:17: Finding your ideal price point
- 04:30: Live demo - Using the ProductLed Pricing Page GPT
- 10:00: How to determine pricing based on competitor research
- 12:08: Designing the final pricing page with AI tools
Stop guessing at your pricing.
Use this scientific framework to build pricing pages that actually convert prospects into paying customers.
Resources:
🖱️ Mouseflow.com (example company used in demo)
🧠 Sign up for the ProductLed Newsletter
294 episodes
))
