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3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR

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Manage episode 482870437 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market.

Key Takeaways:

[00:01:31] How Will from an event creator to founder

[00:06:12] How calling out competitors led to a 40% increase in signups

[00:11:42] Using the "Promised Land" effect on signup pages

[00:20:41] How PromoTix cut 50% of their onboarding steps

[00:27:02] Launching Promotix University to level up users

[00:33:00] Building moats: product, pricing, and education

Links:

Will Royall on LinkedIn

PromoTix – promotix.com

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 482870437 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market.

Key Takeaways:

[00:01:31] How Will from an event creator to founder

[00:06:12] How calling out competitors led to a 40% increase in signups

[00:11:42] Using the "Promised Land" effect on signup pages

[00:20:41] How PromoTix cut 50% of their onboarding steps

[00:27:02] Launching Promotix University to level up users

[00:33:00] Building moats: product, pricing, and education

Links:

Will Royall on LinkedIn

PromoTix – promotix.com

  continue reading

273 episodes

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