Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 476048705 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
281 episodes
))
