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Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How Ricardo Built a $270K MRR AI Headshot Business Part-Time

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Manage episode 489497076 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market.

Key Takeaways:

[00:01:17] The unconventional $1 acquisition story

[00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today

[00:11:17] Why they invested in SEO and marketing automation early on

[00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands

[00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels

[00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%)

[00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry

[00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies)

[00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit

[00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time

[00:42:07] What he'd do differently: go all-in sooner instead of staying part-time

Learn more about Ricardo:

Connect with Stijn on LinkedIn

  continue reading

278 episodes

Artwork
iconShare
 
Manage episode 489497076 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market.

Key Takeaways:

[00:01:17] The unconventional $1 acquisition story

[00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today

[00:11:17] Why they invested in SEO and marketing automation early on

[00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands

[00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels

[00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%)

[00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry

[00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies)

[00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit

[00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time

[00:42:07] What he'd do differently: go all-in sooner instead of staying part-time

Learn more about Ricardo:

Connect with Stijn on LinkedIn

  continue reading

278 episodes

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