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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic.
Key Takeaways:
[00:01:08] Why a clear offer is critical
[00:04:00] The three components of an irresistible offer
[00:05:47] How PromoTix positioned against Eventbrite with a clear advantage
[00:07:17] The five essential components of a high-converting homepage
[00:12:24] Crafting a CTA that overcomes hesitation
[00:15:41] How to help visitors visualize the "aha moment" before signup
Links & Resources
💼 Connect with Wes Bush on LinkedIn
🧠 Sign up for the ProductLed Newsletter
📘 Get the ProductLed Playbook
281 episodes
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