Welcome to Products of Music, where you will hear inside stories and expert insights on product innovation in music technology.

In this episode:
In this episode host Adam Wakeling speaks with Jamie Stillman, Founder of EarthQuaker Devices about the impact of tariffs on small US businesses; why Jamie is not concerned about the current generation of digital modelers like the Quad Cortex and Helix, as well as how EarthQuaker Devices approaches product development at the company.

Watch on YouTube: https://www.youtube.com/watch?v=w_O3xHoxGFw

To learn more about EarthQuaker Devices, visit: https://www.earthquakerdevices.com/
Many thanks to this episode's sponsor Chase Bliss.
To learn more about Chase Bliss, visit: https://www.chasebliss.com?utm_source=productsofmusic

Chapters:

00:00 Preview

01:15 Intro

02:17 EarthQuaker origin story

05:00 Catalyst for scaling

05:53 Julie's impact

06:58 Product development approach

09:24 Data-driven development

10:48 Trends in the market

14:31 Chase Bliss Sponsor

15:34 Analog versus digital

18:36 Guiding product principles

22:50 Every pedal has a song in it

24:03 Inspiration for pedal ideas

27:39 Ideas thought process

29:25 More complex EarthQuaker pedals

32:50 Hedgehog concept in business

35:19 What EarthQuaker is best at

41:45 Getting pedals to be ready

47:12 Jamie's concerns for the future

49:28 Quick-fire questions

52:55 How fans can support

55:30 Customisation capabilities

56:51 Pedals close to being scrapped

59:08 Bright pedal LEDs

01:00:03 Outro

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