Matthew Eford transformed seasonal business challenges into thriving enterprises by creating complementary companies that operate year-round and positioning his services as premium offerings. He shares his journey from Mosquito Joe franchisee to founding Lighting Pros, now a successful franchise system focused on quality over price competition.
• Started with Mosquito Joe franchise providing outdoor pest control primarily to residential customers
• Created Lighting Pros to solve the seasonal employment problem and keep quality team members year-round
• Positioned both businesses as premium services with a "charge more and be worth it" philosophy
• Average lighting job now exceeds $10,000 by focusing on value over competing on price
• Leverages complementary seasonal businesses with mosquito control in warm months and lighting in cooler months
• Differentiates from "chuck-in-a-truck" competitors by specializing rather than diversifying services
• Builds strong company culture through monthly all-staff meetings focusing on professional development
• Implements clear "rules of engagement" defining what excellent service looks like
• Maintains employee retention through year-round employment and regular bonuses
• Created a board of advisors with experienced mentors who provide honest feedback
• Aims to grow to 100 franchise locations generating $100 million annual impact within five years
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🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

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