The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers
Podcast: Profit With A Plan

Guest: Deirdre Tshien | CEO of Capsho
Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®
📌 Episode Summary:
What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.

🕒 Timestamps & Key Takeaways:

[00:01:10] Meet Deirdre Tshien & Capsho
– How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content
– The role of AI in making content marketing faster and easier

[00:04:25] Why Most Content Isn’t Converting
– The difference between content visibility and content conversion
– Why engagement doesn’t always equal leads—and how to change that

[00:07:50] The Power of the “Honey Trap Method”
– Using intentional storytelling to emotionally resonate with your audience
– How to create magnetic content that makes followers take action

[00:11:30] Post Type #1: The Problem-Aware Story
– Share a relatable pain point and how you’ve experienced or solved it
– Designed to drive comments and connection

[00:15:05] Post Type #2: The Engagement Catalyst
– Ask questions that feel fun and low-risk but are strategically aligned
– Boosts visibility with the algorithm and warms up your audience

[00:18:40] Post Type #3: The Lead Invitation Post
– Provide an actionable, valuable freebie or next step
– Subtly moves your audience from scrolling to subscribing or booking

[00:22:00] Weekly Posting Blueprint
– How to cycle these three posts weekly without overwhelm
– Why consistency (not volume) is the secret to ROI

[00:26:30] Audience Q&A & Real-World Results
– How this strategy has worked across multiple niches
– Tips for customizing your posts to your ideal client

[00:31:15] Capsho’s Role in Scaling Content
– How to use Capsho to repurpose one piece of content into an entire week’s worth
– What’s coming next in AI-driven content creation

🎁 BONUS from Deirdre:
Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode?
👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!

🧠 Conclusion:
If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

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🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️