Your Story Is Your Growth Strategy: Turning Purpose Into Profit
Released October 21, 2025

Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.

Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.

• Why your founder story drives more sales than any marketing tactic

• How to become the “Jedi” in your client’s hero journey

• The 3 steps of story-driven growth: Define, Deploy, Ignite

• How to build a brand that attracts both clients and top talent

• The missing link between authenticity, AI, and storytelling

• How to create a business that’s purpose-driven, not just profit-driven

[00:00] Why your story is your biggest growth asset
[03:00] Dan’s journalism roots and early storytelling lessons
[08:00] Reinventing as a business storyteller and starting BizHack Academy
[12:00] Turning strangers into buyers through trust and story
[16:00] From “Me Too” businesses to story-driven brands
[20:00] The 3-step Story-Driven Growth framework explained
[25:00] Using AI to define and document your founder story
[28:00] How story aligns culture, hiring, and marketing
[31:00] Real-world examples: The Greater Need and Textamol
[36:00] Dan’s challenge to every listener—start your Why Chain today

Dan Grech’s free 30-minute business story consultation
https://thestorydrivenbusiness.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

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