Manage episode 494229968 series 3665560
What would it be like to sit down with a coach to determine how to better use your podcast to generate sales?
You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio.
I’ll examine some areas for improvement that I think could help her get more business, such as hammering down the call to action in her podcast and shrinking the number of products she offers.
We explore how podcasting helps her build personal connections and trust with her audience, crucial for promoting her in-person retreats, which require significant commitment.
Today’s episode includes:
- How Zoa blends in-person and online services for flexibility and client convenience.
- Why digital marketing, SEO, and website optimization is essential for reaching clients.
- How word-of-mouth marketing complements a professional online presence for client connection.
- Why a clear call to action in your podcast show notes helps listeners take action.
- How focusing on LinkedIn and guesting on other podcasts will expand Zoa's reach.
- Why collecting emails and nurturing potential clients is crucial for business growth.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Intentional Vitality: https://intentional-vitality.com/
Zoa on LinkedIn: https://www.linkedin.com/in/zoa-conner
Sustain Your Vitality on Apple: https://podcasts.apple.com/us/podcast/sustain-your-vitality/id1810115819
Sustain Your Vitality on Spotify: https://open.spotify.com/show/33WKt101ctJoo0ttpLD9qr?si=23d5fe3b9f9e4429
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
51 episodes