Manage episode 521973025 series 3665560
Don’t miss these INSIGHTS from the industry’s smartest minds!
East Coast Studio sponsored the Health Podcast Summit this year, which featured experts who eat, sleep, and breathe health and wellness podcasting.
Now I’m sharing some of the most powerful takeaways from the industry leaders whose presentations I watched at the event.
These takeaways get into the critical balance of maintaining audience trust, strategies for crafting compelling content that deeply resonates with your target audience, and ensuring that your podcast opens up new business opportunities.
Today’s episode includes:
- How sponsorships can impact trust and credibility in health podcasting.
- How capturing attention is vital for podcast success (obviously, but there’s a nuance to this).
- How focusing on a well-defined target audience increases trust and opportunities.
- Why creating specific, relevant content helps avoid the pitfall of appealing to everyone.
- How compelling titles and descriptions can improve your listen rates.
- Why “super serving” specific audiences is more effective than generic wellness content.
- Why a small, dedicated audience can be more valuable than a large, indifferent one.
- How a proper marketing strategy is essential for content promotion.
- Why understanding your audience deeply is key to podcast success.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Access the Health Podcast Summit recordings for free here: https://summit.healthpodcast.co/
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67 episodes