On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Michael Lombard to talk about a long lineage of trucking, blue color work ethic, serving in overseas, falling in love with logistics, drawing lines in the sand, losing a friend in service, struggles make our stories worth telling, losing 100 pounds in pursuit of better, striving to become an outlier, finding people who endorse our pursuits, learning to earn it, dying is easy but living is hard, digging deep in order to go far, not letting the little things derail us, embracing standards over motivation and so much more. Give this episode a listen as we dive deep into Michael's life and learn about what persistence, perspective and endurance mean to him.

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