This class walks you step-by-step through creating a practical, professional business plan tailored for an event-based company. You’ll learn why a business plan matters—not just for investors but as a roadmap for your own clarity, decision-making, and long-term growth. We’ll break down each essential section, starting with your executive summary and company description, then moving into market analysis, organizational structure, services, and your marketing and sales strategy.

You’ll discover how to outline your funding needs if you’re seeking capital, and how to create realistic financial projections that show your business can grow profitably over time. The class also covers assembling an appendix with supporting materials like market research, testimonials, or sample contracts. By the end, you’ll have a business plan that is concise, readable, and compelling—one that guides your operations and positions you to secure funding or partnerships with confidence.