Anthony Robison is the Senior Designer and Brand and Creative leader at Greenlight Guru, an industry leader in QMS and clinical data capture software for MedTech companies. Indiana-grown designer with over 15 years of experience in the field, Anthony has led creative projects for notable brands across sectors, including higher education, high-growth tech, and advertising. His roles have encompassed creative leadership, brand management, and graphic and web design. Anthony's educational background includes an MFA in web design and new media from the Academy of Art University in San Francisco, and his passion for design traces back to a sixth-grade project that won him grand champion at a state fair.

AI is redefining the design and creativity landscape, heralding an era where the fusion of technology and human ingenuity unlocks new possibilities. However, this synergy between AI and creativity evokes both excitement and skepticism among professionals. How will AI reshape the creative landscape, particularly image generation?

Senior Designer Anthony Robison unveils how AI has revolutionized his workflow as a creative leader. From humble beginnings with a sixth-grade magazine cover to leading brand strategies at Greenlight Guru, he shares his fascinating journey and adaptability to change. Anthony emphasizes the importance of embracing AI in graphic design, illustrating its transformative potential in tasks ranging from sales strategy to campaign analysis. His insights reveal AI's role in generating ad visuals, analyzing campaign data, and enhancing motion graphics, pointing towards a future where AI tools not only augment the creative process but drive significant advancements in marketing strategies.

In this installment of Proof Point, Stacie Porter Bilger chats with Anthony Robison about leveraging AI in design and marketing. Anthony highlights how to harness AI’s innovations and shares his experience with the evolution of design, exploring AI’s boundless opportunities for enhancing creative professions.