In this episode of Proof+Theory, we will be talking about the most important question every entrepreneur should ask themselves. Simon Sinek's Golden Circle theory is a foundational component to this podcast. We start off explaining the reason why answering the "why" is so important for your brand's success. Are you trying to sell people your what (i.e. a powerful computer) or your why (i.e. your company innovates). Chad will also dive in a little bit on why people start business in the first place and what an entrepreneur is. Let us know what your "why" is in your business or your life in general in the comments below!

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