In this episode, we sit down with Reema, the passionate founder of People of Data, With infectious enthusiasm, she shares how storytelling and communication are at the heart of effective data analytics. From her journey as a mathematics graduate to founding a company that's reimagining how organisations collect and understand community data. We discuss the importance of diversity in tech, the potential of AI in data analysis, and her ambitious goals for the census, whilst providing valuable perspectives on making data more human and demonstrates how clear communication can bridge the gap between numbers and narratives.