Can Kickstarter actually help you market your book, or is it just a time-consuming gimmick wrapped in fancy rewards? In this episode of Pros Talking Prose, Stacey Smekofske and Troy Lambert wade into the wild world of book marketing to unpack what Kickstarter really offers authors.
They discuss:
The real definition of marketing (and why most authors hate it)
Whether Kickstarter is a marketing tool, a funding platform, or both
What kind of authors and books are a good fit for Kickstarter
Why ad campaigns and email lists still matter (even with a killer Kickstarter page)
The dangers of cookie-cutter strategies and comparison traps

From plushie rewards to print runs in Canada, this episode is packed with real talk, insider tips, and the occasional publishing rant.
Resources, tools, and recommended experts are in the description below!
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