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Content provided by Sabrina Runbeck, MPH, MHS, PA-C, Sabrina Runbeck, MPH, MHS, HealthTech Power Broker, Business Partnership Creator, and Board Advisor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sabrina Runbeck, MPH, MHS, PA-C, Sabrina Runbeck, MPH, MHS, HealthTech Power Broker, Business Partnership Creator, and Board Advisor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Did you know that 97% of potential healthcare tech clients aren't ready to buy right now?

For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts.

What you'll learn:

🔑 Why most healthcare tech marketing efforts fail and how to fix them

🔑 The three-stage conversion system that turns prospects into clients

🔑 How to identify and market to five distinct buyer types in healthcare tech

🔑 Building repeatable processes that VCs love and teams can execute

🔑 Creating marketing systems that scale with your company

🔑 Converting "not ready" prospects into future clients

🔑 Implementing a 90-day plan for systematic marketing success

This episode is essential for healthcare tech founders ready to move beyond random marketing acts and create predictable revenue systems.

Ready to transform your marketing strategy?

Join the conversation and learn how to build a marketing engine that consistently attracts and converts enterprise clients.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: What's your biggest challenge in creating consistent marketing results?

Episode Timeline:

00:00:00 - Why Healthcare Marketing Fails

00:01:01 - Meet Cat: The Marketing Multiplier

00:06:12 - The Three-Stage Marketing System

00:11:04 - The Psychology of Marketing Strategies

00:17:50 - Defining Buyer Types and Tailoring Engagement

00:15:25 - The Importance of Repeatability and Documentation

00:24:18 - Navigating Challenges in Marketing Execution

00:29:15 - Leveraging Relationships Over Leads

00:33:14 - Aligning Marketing with Buyer Evolution

00:36:36 - Closing Reflections: Building Impactful Marketing Systems

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast

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Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

Let me know how you like to uplevel your success!

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285 episodes