Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 311964550 series 3206648
Content provided by Ray Berardinelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ray Berardinelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I wanted to tell you guys a story about viral physical therapy marketing, or viral marketing in general. This story illustrates this principle and how it works.
It's about the founders of PayPal. I don't know how much everybody knows about PayPal, but when PayPal started, they were trying to get out there. There were other people before them that did exactly what PayPal did.
PayPal knew that they needed to go viral and needed to beat other people who were already there and already established to the punch. So when they were founded, PayPal offered everybody that joined a $10 credit.
https://ptbusinessbuilder.com/principles-of-viral-marketing-in-pt-and-how-it-works/
51 episodes
