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Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How Millennials Are Shaping the Future of B2B Marketing

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Manage episode 377900218 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.
In the latter part of our conversation, we navigate the tricky yet important realm of peer reviews and user-generated content. Frank helps us understand how these elements significantly influence decision-making processes and teaches us effective strategies to respond to negative feedback. He asserts how analytics can illuminate customer journeys, allowing businesses to fine-tune their marketing efforts. As we conclude, Frank shares his first-hand experience on how industry players are successfully leveraging reviews and creating engaging content to appease their millennial audience. So, tune in, and let's keep up with the dynamic world of B2B marketing together!
CuSDCPPgnWNOiX6haUEe

New world podcast ranking

Information on NEW podcast website.

Support the show

Newsletter link:

https://www.publicrelationsreviewpodcast.com

  continue reading

Chapters

1. How Millennials Are Shaping the Future of B2B Marketing (00:00:00)

2. Millennials' Impact on B2B Marketing (00:01:08)

3. B2B Reviews and Millennials in Business (00:09:44)

4. Insights on Millennials Reshaping B2B Marketing (00:17:41)

172 episodes

Artwork
iconShare
 
Manage episode 377900218 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.
In the latter part of our conversation, we navigate the tricky yet important realm of peer reviews and user-generated content. Frank helps us understand how these elements significantly influence decision-making processes and teaches us effective strategies to respond to negative feedback. He asserts how analytics can illuminate customer journeys, allowing businesses to fine-tune their marketing efforts. As we conclude, Frank shares his first-hand experience on how industry players are successfully leveraging reviews and creating engaging content to appease their millennial audience. So, tune in, and let's keep up with the dynamic world of B2B marketing together!
CuSDCPPgnWNOiX6haUEe

New world podcast ranking

Information on NEW podcast website.

Support the show

Newsletter link:

https://www.publicrelationsreviewpodcast.com

  continue reading

Chapters

1. How Millennials Are Shaping the Future of B2B Marketing (00:00:00)

2. Millennials' Impact on B2B Marketing (00:01:08)

3. B2B Reviews and Millennials in Business (00:09:44)

4. Insights on Millennials Reshaping B2B Marketing (00:17:41)

172 episodes

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