Understanding and honoring the powerful psychology of the speaker-audience relationship helps you improve your communication skills and professional and personal interactions. But how do you do this? Well, in this episode, Steve Multer gives you the keys to adding value, passion, and connection in any outbound marketing message. Remember … a number without a story that gives that number meaning is easily ignored and quickly forgotten. Yet, when you learn to tell a better story, you'll instantly serve your listeners and yourself more successfully, strategically, and organically.

Steve is a veteran corporate storyteller, speaker coach, team trainer, and market messaging strategist for some of the world's leading brands including Cisco, Splunk, Fujifilm, HP, Siemens, NTT Data, Bayer, Xerox, and Panasonic. He has guided more than 2,500 professionals to deliver value, passion, and connection in on-stage and on-camera presentations. His new book, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing, was released in January.