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Book Marketing: How to get publicity for your nonfiction book with Halima Khutan

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Manage episode 425500764 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

In this episode

From broadcasting to the dark side: PR

  • Infusing the best of trad publishing into self publishing
  • What stops authors from entertaining PR strategies
  • The broader spectrum of publicity media
  • Researching the best media for your book
  • How to maximise long term value of PR and publicity
  • Is it more difficult to get PR for a self published book?
  • The ONE thing you need to have to get PR
  • When is it too late to get publicity for your book?
  • The best way to pitch your book to media
  • Preparing for an interview

Connect with Halima

Website and free guide:
HalimaKhatun.co.uk

Books:
The Secret Diary of an Arranged Marriage
Priceless Publicity: How to get money-can't-buy media coverage for your business


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 425500764 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

In this episode

From broadcasting to the dark side: PR

  • Infusing the best of trad publishing into self publishing
  • What stops authors from entertaining PR strategies
  • The broader spectrum of publicity media
  • Researching the best media for your book
  • How to maximise long term value of PR and publicity
  • Is it more difficult to get PR for a self published book?
  • The ONE thing you need to have to get PR
  • When is it too late to get publicity for your book?
  • The best way to pitch your book to media
  • Preparing for an interview

Connect with Halima

Website and free guide:
HalimaKhatun.co.uk

Books:
The Secret Diary of an Arranged Marriage
Priceless Publicity: How to get money-can't-buy media coverage for your business


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

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