An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.
In this episode
- What are some of the most effective strategies to market a nonfiction book in 2024?
- How to capture and use reader data
- The true value of using paid advertising in your book funnel
- The tradeoff between Amazon ranking and profits
- The types of ads that work best in 2024
- The three places you should run your book ads
- How much you need to invest to test and get your ads working
- How to turn advertising costs into profits
- The ONE thing that dilutes profits if you miss it
- How to know what you should be willing to pay for a customer
- Why and when you should give your book away for free
- How to 10x the amount of leads you'll get
- How to convince prominent people to promote your book for you
Connect with Chris
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50 episodes