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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.
We are talking about personal branding and business resilience during a major crisis.
In this episode:
- How Mark Schaefer became an entrepreneur
- Redefining relevancy during a major crisis
- Nonconformity as a key marketing skill
- Resistance to being a personal brand
- The power of being known
- The four things all known people do
- The biggest mistakes when building a brand
- Pivoting a brand
- Grape lollipops on the web
Hosted on Acast. See acast.com/privacy for more information.
50 episodes
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