After starting out as a writer and editor, Verena von Pfetten was craving something new. With her co-founder, David, they started the print publication Gossamer. If you are unfamiliar with gossamer you are in for a real treat. Gossamer is a lifestyle brand + print publication that looks at the world through a green lens. They explore the world of travel, design, art, culture, and food through channeling the mindset of someone having their best high. Verena has been featured in the New York Times, Marie Claire, Goop, Town & Country, and Bustle for her work in the cannabis space.
In this conversation we chat about the intersection of wellness and cannabis, the cultural implications of cannabis and the disparity around who gets to participate in the field. Verena also speaks on the evolution of Gossamer and how working in this “green space” has opened up new portals to her creativity.