Jason Greenwood: The Evolution of B2B Commerce & Digital Transformation | Pulse by Intuji #28
In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Jason Greenwood, a seasoned e-commerce consultant with over 25 years' experience in digital commerce.
Jason specialises in B2B e-commerce consulting, helping businesses navigate their digital transformation journey.
Topics Covered:
00:00:00 - Podcast Intro
Episode Highlights & Guest Background
00:01:16 - Introduction
Julian introduces Jason Greenwood and his extensive background in e-commerce and technology.
00:07:29 - Digital Transformation Challenges
Discussion on the biggest challenges businesses face in digital transformation, particularly leadership issues.
00:08:16 - Leadership and Digital Understanding
Jason explains why leadership understanding of digital is crucial, with over 80% of consulting cases being leadership-related.
00:11:07 - Customer Experience Focus
Insights on why businesses must start with customer experience before technology decisions.
00:14:42 - Modern AI Technologies
Discussion on meeting customers where they are and how AI is transforming customer service.
00:32:54 - B2B vs B2C Experience
Deep dive into the differences and similarities between B2B and B2C customer experiences.
00:47:25 - The Future of AI in Commerce
Jason's perspective on AI's transformational impact and practical applications.
00:57:50 - Critical Business Focus Areas
Discussion on what businesses aren't paying enough attention to for the next five years.
00:59:15 - Industry Legacy
Jason shares his thoughts on the legacy he wants to leave in the industry.
01:01:15 - Career Advice
Reflections and advice for those starting their careers in digital commerce.
Key Takeaways from this Episode:

• Why leadership understanding of digital is crucial for transformation
  
• The importance of starting with customer experience before technology
  
• How to effectively implement digital transformation in B2B
  
• Understanding the evolution of AI in commerce
  
• The critical role of data structure in digital success

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