Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Customer-centric innovation and Amazon's PRFAQ - Interview with Marcelo Calbucci

36:40
 
Share
 

Manage episode 485789235 series 3013800
Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s interview is with Marcelo Calbucci, an entrepreneur, innovator, technologist, and author. Marcelo joins me today to talk about his new book: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You, why Amazon uses it, the five principles of the PRFAQ, where and how it can be applied and what to expect when you are creating your first one.

This interview follows on from my recent interview – Lush’s Journey: Balancing Innovation, Empathy, and Customer Care – Interview with Naomi Rankin of Lush – and is number 542 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

533 episodes

Artwork
iconShare
 
Manage episode 485789235 series 3013800
Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s interview is with Marcelo Calbucci, an entrepreneur, innovator, technologist, and author. Marcelo joins me today to talk about his new book: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You, why Amazon uses it, the five principles of the PRFAQ, where and how it can be applied and what to expect when you are creating your first one.

This interview follows on from my recent interview – Lush’s Journey: Balancing Innovation, Empathy, and Customer Care – Interview with Naomi Rankin of Lush – and is number 542 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

533 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play