What happens when data and AI combine forces? Like chocolate and vanilla, they're good on their own but magical together. Join us as we promise to unravel the secrets of how data quality and AI can propel dealerships into a future of proactive decision-making and streamlined operations, setting the stage for groundbreaking changes over the next 18 to 24 months.
We tackle the intricacies of data curation, exposing potential pitfalls like biases and inaccuracies that can mislead businesses and inflate customer figures. Imagine marketing to customers who no longer exist—that's a reality when data hygiene is neglected. By maintaining an evergreen state of data, dealerships can leverage AI for cleaner insights and smarter strategies. Through real-world examples, we explore how centralized and protected data platforms are key to unlocking AI's full potential, allowing dealerships to make informed decisions and stay ahead of the competition.
Marketing strategies also take center stage as we explore a shift from outdated mass marketing to more precise, data-driven approaches. Discover how embracing AI can help dealerships understand customer buying cycles, focusing efforts on engaging the right customers at the right time. This calculated shift reduces wasteful spending and enhances customer engagement. By continuously updating customer profiles and adapting to the digital landscape, dealerships can maximize their data for a competitive edge in the market.
Get ready to see data and AI in a whole new light, and learn how harnessing the power of data can revolutionize the automotive industry, transforming dealerships into lean, mean, customer-focused machines.

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Podcast Directed and Produced by Hired Guns Agency: https://www.hiredgunsagency.com