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Summary

In this episode of Queer and Successful, Hunter McNair engages with Becca and Kim, a dynamic duo in real estate, who share their journey of targeting the LGBTQ+ community. They discuss the importance of authenticity, community engagement, and innovative marketing strategies that resonate with their clients. The conversation highlights the challenges they faced, including naysayers and the need for representation, while emphasizing the joy and celebration that comes with their work. They also explore future opportunities for growth and the significance of staying true to their mission.

Takeaways

• LGBTQ+ business owners often feel they must choose between authenticity and success.
• Creating a safe space for queer clients is essential in real estate.
• Targeting the queer community requires genuine care and integrity.
• Community engagement is crucial for building trust and relationships.
• Innovative marketing strategies can effectively reach niche markets.
• Authenticity in business leads to greater opportunities and success.
• Celebration and joy should be integral to business practices.
• Common missteps include being performative rather than genuinely committed.
• The importance of keeping queer money within the community.
• Future growth opportunities may involve supporting other queer agents.