What is cold email all about... Psychology + Sales + Story = getting a stranger to do something big (and usually uncomfortable) with less than 100 buttons on a keyboard. What you need to add to your book shelf to level up your cold email game (from Nate Wright) : * Alchemy by Rory Sutherland ... to help you sell to irrational people in a wacky world. * Decisive by Chip & Dan Heath ... to help you make better choices with your campaigns (and word choice) * Atomic Habits by James Clear ... to help you make reading your emails a habit * Never Split the Difference by Chris Voss ... to help you use empathy in a tactical (yet human) manner - has been especially useful when rewriting tone deaf crisis-messaging * 12 Rules for Life by Jordan Peterson ... to help you understand why people shy away from your truly useful advice or offer * Be Obsessed or Be Average by Grant Cardone ... to help you embrace the 'sales' part of a sales email * The Fish that Ate the Whale by Rich Cohen ... to help you accept business (and human) flaws always make a better story. * A Hero with a Thousand Faces by Joseph Campbell ... to help you transform your boring email into a memorable story * The Sword in the Stone by T.H. White ... to help you remember that just one email (or approach) can help your future clients/customers * Rewire by Richard O'Connor ... to help remind you just how hard you (and your prospects) resist change - even when things suck * The 48 Laws of Power by Robert Greene ... to help you *see* how the texture found in specifics can transform a bland message into something sticky * Never Eat Alone by Keith Ferrazzi ... to help you see that true relationships, true influence, and true business success cannot happen solely in the inbox Like the show? Please subscribe & leave a review -- (even one sentence helps): * Show Website [https://konradyerba.com/podcast] * Subscribe on YouTube [https://konradyerba.com/podcast/subscribe/] * Subscribe on Apple Podcasts [https://podcasts.apple.com/gb/podcast/quest-for-questions-podcast/id1510091997] * Subscribe on Spotify [https://open.spotify.com/show/60ZRR6hNJfZx4QaWnxt2tj?si=uw08A-8nTyCmDmKRkdy76A] If You Have a Question or Feedback, Email Here [[email protected]] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]