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The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI
Manage episode 480900312 series 3604067
PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.
PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.
Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.
What you’ll learn in this episode:
How agency and in-house creative teams can work together
Why an underdog mindset wins more Cannes Lions
The one time a Cannes Lion jury got it wrong
How a CMO can implement AI into their operations ASAP
Where the ad industry is headed in the next five years
What AI for agencies looks like
PJ’s reaction to the Coca-Cola AI-generated campaign backlash
Why the industry must embrace AI-driven creative to survive
How industry professionals can overcome their AI anxiety
PJ’s incredible story of overcoming his first 6 months in America
Resources:
28 episodes
Manage episode 480900312 series 3604067
PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.
PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.
Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.
What you’ll learn in this episode:
How agency and in-house creative teams can work together
Why an underdog mindset wins more Cannes Lions
The one time a Cannes Lion jury got it wrong
How a CMO can implement AI into their operations ASAP
Where the ad industry is headed in the next five years
What AI for agencies looks like
PJ’s reaction to the Coca-Cola AI-generated campaign backlash
Why the industry must embrace AI-driven creative to survive
How industry professionals can overcome their AI anxiety
PJ’s incredible story of overcoming his first 6 months in America
Resources:
28 episodes
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