The value of your business is in your brand! This episode explores the secrets to cultivating a powerful and lasting brand. If you are considering selling your business, you will need a strong brand presence, or you will be getting peanuts for all your hard work.

Your business brand extends into your personal brand, and they become one. The trick is to ensure every part of your business, and all the people who are a part of it, remain aligned. Otherwise, your customers will feel the inconsistencies which will result in a lack of confidence and a resistance to purchase your products and services.

Today, we look at simple ways to ensure that your brand is clear, powerful, protected, and consistently represented to your customers.

This is a fun subject if you are a visual person… I know I am… I love business brands and how they are expressed in various written and visual media.
Deb Field
Quick Win Coach, Business Boss, an Keep-it-Simple CEO
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